NEO

Are you interested in producing private label products for Kaufland? Then please reach out to your responsible contact person in Kaufland Purchasing. If you do not have a contact person, please contact our team at the following email address: kundenmanagement@kaufland.de

Please be sure to include the following information in your email:

• Name: First and last name of the contact person (email address and phone number / mobile number)

• Classification / Product Group: (e.g., Food, Non-Food, Drugstore) and subcategory (e.g., Confectionery, Clothing)

• Product Name / Legal Designation: of the offered items

• Brand Type: Own brand (manufacturer brand) vs. production for private label

• Company Structure: Startup? (Yes/No), Distributor/Trader or Producer?, Associated parent company

• Delivery Capabilities: Which regions / countries can be supplied?

Our team will get back to you as soon as possible, and who knows – perhaps you will already be considered in the next tender round for one of our private label products.

Our "Product Lifecycle Management" tool NEO is our system for the joint development of Kaufland private labels in the "Food" segment. As a logical workflow system, it guides you step by step through the entire process – from the initial product inquiry and packaging details to the coordination of the product declaration. All steps build directly upon one another, culminating in a legally compliant, digital approval of a joint specification that completely replaces the manual paper-based signature process.

Are you interested in producing private label products for Kaufland? Then please reach out to your responsible contact person in Kaufland Purchasing. If you do not have a contact person, please contact our team.

Do you already have an account for our Business Partner Portal? Great, simply click on the login button below and conveniently log in to all Kaufland tools enabled for you.

Don't have an account yet? This must first be created by a contact person in Purchasing. Afterwards, please follow the step-by-step guide below to register in the portal.

Are you part of a tender for Kaufland private label products that is being specified via NEO? Congratulations – your first project is now waiting for you! Below you will find our "NEO Crash Course" as a video or step-by-step guide. It explains the basic functionality and how to work in NEO. It also shows who you can contact if you have any questions or uncertainties. Are you ready for the next level of our business relationship? Then let's go – we look forward to working with you!